Local phone numbers offer many advantages, such as establishing a local presence in a specific area or city. The local number shows potential customers that their market is important to you. In this article, we will discuss how to use a local phone number to build trust with customers.
How To Use a Local Phone Number To Build Trust With Customers
Whether you are a small startup or a large enterprise, a local number gives your company a strong local presence in your industry. If you are looking to build trust and credibility with customers in a particular area, establishing a local number is an excellent strategy. Clients often prefer to deal with businesses locally. A local number will make your business seem more reliable because it gives the impression that you established a presence close to home. The local number shows potential customers that their market is important to you and they are more inclined to work with you because of it.
Promote Your Local Number
In order for potential customers to know about your local number, it is essential that your business promotes your number relentlessly. This concept seems obvious, but a surprising amount of business obtain a local number and never promote it. Local numbers serve as a vital marketing strategy and provides a way for customers to contact you with no cost to them.
Publish your local number on your website, in your emails, on your special offers that appear on your local page in any directories. Your Google Local page, your LinkedIn profile, your Facebook profile, your company Twitter profile, and the footer of every email you send should have your local number and your toll free number.
If you are doing Google AdWords or Bing Ads, or if you are advertising in print for a particular market, your local number should be featured prominently, making it obvious that you are expecting customers to call for sales and service.
People recognize local telephone numbers, and are therefore more likely to call them because of the familiarity and reliability they contain. If you want to grow your marketing efforts without breaking your budget, consider taking advantage of using your local number in advertising.
Achieving a positive and trustworthy business image for current and potential customers can be done easily when brands are repetitive. Local numbers should be placed on billboards, direct email, TV advertisements and any print advertising. The more potential customers see your telephone number, the more likely they will be receptive to your brand. The customer recognition is key to improving your businesses reputation.
Sending out coupons or offers by emails in one geo location? Then every email or coupon should have your local phone number for that area. Make it obvious.
Businesses can build trust a number of ways, but every strategy comes back to making the customer interaction as easy and pleasant as possible. When customers are met with a friendly and helpful customer service representative they are more likely to call back and become a repeat customer. By providing a local number is an area in which you are looking to grow your business, you are perceived as a successful and reliable business. Customers will feel that your business is accessible and will not have to go through the extra step of communication that extends from coast to coast. With the perceived availability of your service in an area, you’ll be much more likely to get the sale in the same geo location.
Use Features Provided with Your Local Telephone Number
Another way to build trust with customers is to utilize the many features that are included with local phone numbers. Depending on your provider, features such as call forwarding, auto attendant, time-of-day-routing and sequential ringing can help you streamline your calls and provide better customer service. For example, reducing the amount of time customers are left on hold will not only result in shorter call times but will make your customers more satisfied. This can be achieved easily when implementing the time-of-day routing feature to forward calls to a specific extension depending on what time of day the call is received. With local number features, your customers will spend less time waiting on the phone and representatives will be able to handle more calls.
Read More About Local Phone Numbers for Business
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