Have a toll free number? Find out how to promote your toll free number with our checklist. Don’t ignore inbound calls in your marketing strategy, it may be your most valuable source of leads. Check out our tips below to learn how to get more opportunities with your toll free number.
How to Promote Your Toll Free Number Checklist
1. Use Your Website to Promote Your Toll Free Number
Include your toll free number on your website. 61% of businesses rate their inbound calls as an excellent source of leads, higher than any inbound source.
2. Use Click-to-Call to Send Traffic Through Your Toll Free Number
Use click-to-call to gain insight into data generated by online campaigns. By collecting data on inbound calls, marketers have visibility to the entire customer journey. Click-to-call is also great for users using a mobile phone or small touch screen. This gives them the option to talk to a live person and get their answers fast. Google found that 70% of mobile searchers have used click-to-call to connect directly with businesses.
3. Include Your Toll Free Number in Email Campaigns
Include your toll free number in all your email campaigns. Half of customers would rather call than fill out a form, so make it easy for them to call for sales or service. Your number should be displayed prominently, and conveniently located so that customers do not have to scroll to find your number.
4. Use Your Toll Free Number in Social Media
Do you have your toll free number displayed on your Twitter, Facebook and LinkedIn page? For businesses of all sizes, it is important to share your toll free number not only on your website, but on your social media pages as well. This includes not only messages, but profiles and local listings.
5. Include Your Toll Free Number in Direct Mail
Include your toll free number on your direct mail in order to start gaining new customers. Your number should be displayed on your letterhead, email signature, packaging, envelopes and any promotional materials you create.
6. Marketing Campaigns Should Include Your Toll Free Number
Whether you are launching an email campaign or a social media campaign, you should make sure that you are displaying your toll free number. Depending on where you promote your toll free number, you can use the incoming calls as a way to track your efforts. This way, you will not only see who your customers are, but if you’re making a good return investment.
7. Call Tracking & CRM With Your Toll Free Number
Integrate your marketing automation data with call tracking. This way, when a prospect calls, you are able to tie the call to their previous online activity. Having data synced with automation and retargeting is valuable so that you can follow-up with a pervious prospect with the appropriate message. With the proper CRM integration, you can tie revenue to particular campaigns or promotions.
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