Customer advocates can be your brand’s best marketers. From promoting new products to increasing social engagement, customers can help brands achieve a variety of goals.
How to Inspire Your Customers to Promote Your Business
Building lasting relationships with your customers can have significant benefits for your brand. If you want to increase your reach without going over budget, you need to find ways to inspire the people who are already believers in your brand and motivate those them to promote your business. Here are some powerful ways to inspire your customers to promote your business.
Engage on Social Media
There are many entrepreneurs and big brands that transform their experience with social media. Thanks to social media, there is the opportunity for meaningful and real time conversations between brands and customers.
You can use your social media platforms to engage with your customers and inspire brand loyalty. Instead of just answering customer questions, follow your customers and occasionally retweet or share a great article they wrote or shared. They will then be more inclined to return the favor and share your content as well.
Hold a Contest
Contests and giveaways are a great way to get people to spread the word about your business, as long as you offer worthwhile prizes. There a lot of different options. For example, you could run a contest where the customer has to share the giveaway to Facebook or Twitter to qualify for entry.
If customers find your products or services satisfying and reliable, they will naturally be inclined to inform their friends about your business. By simply providing a great product and extraordinary customer service, your business is more likely to trigger referrals. But, creating a referral rewards program plan is a way to further encourage your customers to spread the word about their positive experiences with your business.
Customers will be more likely to make a referral if there is an incentive. You can test different incentives, such as discounts, account credit, or the chance to win a free item, that may encourage your customers to make more referrals.
Provide Valuable Content
As you develop a content creation plan for your business, focus on topics that are beneficial to your customer base and target audience. This might include posting tips on relevant best practices, providing white papers or offering special offers on products or services. Be sure to include social sharing buttons on your website to increase engagement.
Seek out Loyal Customer Testimonials
Chances are, there are a lot of customers who love your products and customer service; but most of the time, they won’t exactly volunteer to send a testimonial. Take the initiative to find a customer you know has a good story, and is willing to share his or her experience with your business. Authentic customer experiences are always more valuable than a paid testimonial.
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